VERSATILE AND SAFE NEW AUTUMN PRODUCTS FROM BRITAX AND BRIO
The first joint launch of new products from BRITAX and BRIO focuses on safety, ease of use and versatility. The innovative new products include the BRIO Go Next stroller, a rotating car child seat from BRITAX and the new Fit Finder™ service, an online tool which helps parents choose the right car child seat based on car model and the age of the child.
BRIO Go Next is a new addition to the stroller range, and an improved version of the modern all-in-one classic, BRIO Go. Our customers told us what they wanted from a stroller, and Go Next is our response. The result is a stroller with features such as removable, washable covers, pneumatic tyres, sun shade and expanding shopping basket. The basic version consists of a stroller/recliner, and is available in three colourways, as well as the BRIO Go Next Neon special edition, with black upholstery and distinctive zips in neon colours.
"BRITAX and BRIO has the strongest offer on the market in strollers and in-car safety for children. All our new, innovative products answer parents' needs even more clearly", says Liza Alvarez, Marketing Manager at BRITAX Nordiska Barn AB.
Rotating child seat for improved flexibility
The focus on flexibility is also reflected in several new in-car safety products for children from BRITAX.
DUALFIX, with its 360° rotation capability, is BRITAX's most versatile child seat yet, offering parents the choice of leaving their child facing rearwards up until they weigh 18kg or turning them 180° to face forwards from 9kg, without needing to reinstall the seat.
The seat can also be rotated 90° to make getting in and out easier.
The KIDFIX XP SICT child seat features adjustable side impact cushion technology to provide superior protection in the event of a collision from the side. The side impact cushions are fitted to both sides of the child seat, but only need to be activated on the side nearest the door, where a collision does the most damage. Another new product from BRITAX is the Fit Finder™ service, an online tool which helps consumers find the right child seat based on the child's age and weight, and the make and model of the car. The database is updated at least once every three months, and covers 55 makes of car and more than 720 models from 1985 onwards.
Easier cross-country use and new colours
B-MOTION 3 is the latest lightweight stroller from BRITAX, a version of the popular B-MOTION 4 which was launched earlier this year. As the name suggests, the stroller features three wheels instead of four, creating a flexible design which lets parents and their children tackle any type of terrain.
More visual news comes in the form of the BRIO Happy stroller, which has been given an exciting makeover in black denim. BRIO SMILE is now also available in two new colourways - black fabric with a black chassis, and contrasting red or green lining fabric.
For product pictures, follow the links:
BRIO: ftp://ftp2.brio.net Username: brpressdwl Password: 6f2f06f225!!
For more information about specific products and when they will be available in the shops, please contact
Nina Hammer, BRITAX, or Liza Alvarez, BRIO. Nina.Hammer@britax.com Tel: +49 (0)731 9345-0, firstname.lastname@example.org Tel: +46 (0) 705 37 94 40